Yes, winter is coming, but this spring, Canadians will be able to legally stream Game of Thrones without a cable subscription. Crave (formerly Crave TV), Bell Media’s Netflix competitor, just added an extended package that includes all HBO and Showtime content, including new episodes and a feature called On Air that allows you to watch shows from those networks as they air on TV before they show up in the on demand menu.
You have to get the basic Crave subscription at $9.95 a month and then add the extended package for another monthly $9.95, so $20 a month plus tax for HBO and Showtime, plus a bunch of recent movies (including what looks like all of last year’s Best Picture nominees), shows like Star Trek Discovery, and original content like Letterkenny. There’s even a very interesting back catalog with classic sitcoms like Cheers, but no Night Court…like c’mon, someone pick up Night Court, please.
It’s currently available on computers and mobile devices and will be available on Samsung Smnart TVs, Apple TV and other platforms as of November 15th. From the looks of it, it’s a better deal than Netflix.
While I’m clearly gleefully plugging this product, this article is not sponsored content, but rather rare editorial praise for Bell Media from a frequent critic. It looks like they have finally embraced the way a good chunk of the population consume TV and have stopped trying to push an old model on those who clearly don’t want it.
Even as HBO made all of their content available, with no strings attached, through their GO app in the US a few years ago, Bell, which owns the Canadian rights, refused to see the light. Sure, they made an app, too, called TMN GO, but you had to get a cable or satellite TV package first and then subscribe to HBO Canada on TV before you could pay the ten or so bucks for it.
So basically, in a lot of cases, the choice was pay over $100 a month on top of the cost of an internet connection to watch one show or risk getting an angry letter for illegally downloading it. Yes, HBO is much more than GOT, but that show’s the hook for people living in a post-cable world.
Bell was effectively ignoring a potentially huge market that they could easily get with no risk of losing the cable and satellite market they already have as a result. My friend’s parents who have been paying for a satellite package and HBO for years aren’t going to cut the cord just because the same content is now available in another format.
Meanwhile, people who don’t give Bell Media any money but still consume the content might be inclined to pay and go legit if presented with a reasonable offer and become customers Bell wouldn’t have any other way. Now, it looks like Bell Media has finally accepted and embraced that fact.
This will only help them promote original content, too, as it will now be running on the same platform as really popular shows. Come for Game of Thrones, stay for Letterkenny.
The future is an internet subscription and two to four streaming services. With the Crave expansion, Bell Media clearly wants a part of that future. Now if only they could add Night Court.