Tourisme Montréal released a new promotional video a few days ago. It features…no wait, summarizing it can’t really do it justice. Just watch it for yourself:

In general, response has ranged from “WTF was that?” to polite attempts to find something positive about it. Even Montreal Mayor Valérie Plante said “Huh. Okay, that’s interesting interesting,” before adding that at least it was getting people to talk.

But will that talk and the video it is about work? Well, I suspect it will work wonders for singer Mathieu Samson’s career.

Curious, I googled him and found another video he released, without
Tourisme Montréal funding, but with the same cheesy 80s-inspired effects. He just got huge exposure doing something completely in keeping with the style he was already going for.

But will Tourisme Montréal achieve its goal with this video? The short answer is maybe. This becomes more apparent when you properly define what the goal of this particular video is.

The chorus of the song goes “Québec, Reviens-Moi” and the outdoor scenes are winter scenes. The goal clearly isn’t to bring people from Vancouver, the US and Europe here in June, but rather to suggest Montreal as a winter destination, possibly just a weekend destination, to people elsewhere in Quebec.

Understood as such, foregoing beauty shots of the city in favour of a giant, miniature and normal-sized Samson visiting places everyone in the intended audience already know about makes sense. They aren’t even going full cornball. If they were, there would have been a shot of our infamous “ugly”Christmas tree.

Instead, the cheap 80s effects are a fun way to remind Quebecers on a budget that an affordable and fun vacation is just a (relatively) short drive or bus ride away. Still, the video does drop the proverbial ball a few times.

It seems to harp, both lyrically and visually, a bit too much on the Ferris wheel in the Old Port. Sure, it’s open year round, but I live here and haven’t felt inclined to take a ride, can’t imagine it being as big a draw as they think it is.

Also, while the Habs are definitely a sellpoint for the city in general, bringing up the fact that we still have pro hockey here, as the video does in one verse, may hit a bit of a sore spot for people in Quebec City. Plus, do we really need the Big O to make an appearance?

While some might see this as akin to the National Anthem for the Rivière-des-Prairies–Pointe-aux-Trembles Borough the previous Coderre Administration paid $50 000 for out of our 375th Anniversary funds, it’s not. Sure, both are cheesy and municipally funded, but that’s where the similarities end.

The RDP/PAT anthem used (way too much) public money destined to promote the city as a whole internationally to placate some people in one borough. This video is a targeted campaign to bring a specific set of potential tourists to the city.

It may or may not work, but it’s not the vapid piece of hipster irony it comes across as to many, including me at first. Honestly, now after writing about it, I kinda like this video.

Halloween is upon us and in Montreal that means just one thing: fastening your garter belts and doing the Time Warp at the city’s Rocky Horror festivities!

As always there are two events in Montreal to partake in: the Halloween Ball at Cinema Imperial and the live musical play put on at the MainLine Theatre. The Imperial ball involves a costume contest and a screening of the film accompanied by actors miming the show on stage. Audience members are invited to yell out call lines, dance, and throw stuff during strategic points in the show.

With scores of drunken attendees and the risk of being hit with a toilet paper roll, the Halloween Ball is not for everyone. If you want something a little tamer but still very much in the spirit of Rocky Horror and Halloween, Richard O’Brien’s The Rocky Horror Show at the MainLine Theatre is a sure bet.

This is the original musical play the 1975 film is based on. The actors on stage are all actually singing and dancing and the MainLine’s production contains a few artistic changes that may throw off die-hard fans of the movie and former attendees of the Halloween Ball. Though you are not allowed to throw anything during the play, audience members are invited to do call lines and even heckle as many of the actors give as good as they get.

Elyann Quessy reprises her role as Janet from previous years and it’s a role she does well, maintaining the girlish squeak and feigning unease as she becomes more and more comfortable with her sexuality. Though her singing is pitchy at times, it fits the character perfectly.

Adrian MacDonald also reprises his role as Brad this year and he is a talented singer and performer. Though his portrayal of Brad is never hammy enough for my tastes, MacDonald does an excellent job of portraying the stereotypical cis straight male forced to face alternative forms of sexual and gender expression. In the current political climate here and abroad, perhaps this is the Brad we need.

Cassandra Bluethner is once again Columbia and her portrayal this year is a massive improvement. Unlike last year, she offers a lot more of the squeak and cuteness one would expect from the character. Instead of a teenager in the “I hate everyone” phase, we have a more authentic groupie, in love with Eddie but enamored with Frank N’ Furter and addicted to the drugs the latter offers (shown in the play as sprinklings of glitter).

Sarah Kulaga-Yoskovitz reprises her role of Magenta. This year, though, she doesn’t sing on Science Fiction Double Feature, leaving vocal duties on the opener to Lindsay Miller as the Usherette, complete with skimpy costume and a box slung around her neck. Though her part was a bit smaller, Kulaga-Yoskovitz provided one of the biggest laughs I had during the performance.

Kenny Streule resumes his role as the Narrator – the character fans of the film will know as the Criminologist. It’s a role Streule does well, keeping a straight face in even the harshest heckles.

The true star of the MainLine production is Stephanie McKenna, who reprises her role as Frank/Dr. Frank N’ Furter. Though she’s dropped the English accent of previous years, her snark and strut are on point and her physicality is a sight to behold.

She is the first actor I’ve seen in the role to slip seamlessly from lying down, to a headstand before jumping into a standing position. She is also the first Frank I’ve seen with the physical strength to simulate sex positions most people find difficult.

This year’s production features a few newcomers.

This year the role of Riff Raff was cast gender bent, with Meghan Vera Starling in the part. Her portrayal was good; she had the right amount of creepiness and the BDSM vibe they gave her character explains why Frank beats her during the play.

Unfortunately her singing suffered due to her excessive use of the vibrato in which, on a particular note the singing voice sounds like it is vibrating or pulsing. It’s a vocal style that doesn’t suit the character, making much of Starling’s singing sound more like an American Idol audition than part of a musical number in Rocky Horror.

While in previous years the roles of Eddie and Dr. Scott were played by one actor (Kenny Stein for the past two editions), this year they were split. Eddie was played by Mathieu Samson and Dr. Scott by Nicolas Mancuso. Both were good in their respective roles, but nothing outstanding.

David Hudon is also new to MainLine’s production, taking the role of the beautiful creature Rocky, and he was perfect for it. Of all the past Rockys, he is the first one to come close to the physical type the part calls for and Hudon actually does a few push-ups and takes a few poses. Though Rocky has few lines in the play, Hudon manages to portray the character’s just-been-born naiveté with empty smiles and body language.

One of the stars of the production that deserves mention is the band, led by Katharine Paradis on saxophone. The music was always on point and helped further the play’s jokes along through their strategic use of sound effects.

There were a few changes that threw me off. Though all the songs were included, some scenes were changed that put some of said songs out of context. For example (spoiler alert) in the dinner scene, Rocky comforts Janet, causing Frank to get jealous, thus triggering the song Wise Up Janet Weiss. This version does not feature Janet’s interaction with Rocky, giving no context to Frank’s sudden rage against her.

Despite the difficulties, the MainLine show is worth checking out. It’s sexy, it’s catchy, it’s fun, and you’ll laugh yourself silly, if not from the play itself, then from the audience’s brutal heckling.

Richard O’Brien’s The Rocky Horror Show runs October 25, 26, 27, 30 and 31 (all shows 8pm) at MainLine Theatre, 3997 St-Laurent. Tickets available at MainLineTheatre.ca