Last night’s SuperBowl game may not have been the nail-biter it was supposed to be, but the halftime show was a bright spot. This was, of course, due to The Weekend’s performance, but also quite literally thanks to Montreal company PixMob.
They did this by effectively turning the audience and performers into the lighting grid with wearable technology. They gave live attendees 22 500 LED wristbands to wear and placed 30 000 adapted ones on the cardboard cutouts the NFL was using to space out the socially-distanced crowd.
Performers on the field carried powerful LEDs known as “flares”. Meanwhile, The Weekend’s choir wore 75 LED masks and 150 face shields with light-up eyes.
The whole effect was quite spectacular. Have a look, if you haven’t already:
This is PixMob’s third Super Bowl Halftime Show. In addition to the big game, they have worked on some big-name tours such as Shawn Mendes and Taylor Swift. Currently, they are using their technology to help fight the pandemic with SafeTeams, an initiative which helps events re-open safely with distancing and tracing.
Featured Image of the PixMob team ahead of last night’s Super Bowl